Sometimes it’s because you’re building something no one asked for. Other times, it’s sinking seven figures into a project that never sees the light of day.
My goal is simple: to make sure you don’t end up in that company.
I bring structure to uncertainty: combining strategy, research and design to shape ideas into products people actually want to use. That means validating concepts, defining expectations, building launch plans and benchmarking so your team can continue learning and adapting as you grow.
I ask the tough questions most teams avoid – uncovering insights from the people who use your products and translating them into actionable outcomes.